Who it is for
Graduates and early-career professionals interested in strategic marketing, brand communication, digital content, social media and performance marketing.
APPLICATIONS OPEN
International Master in Marketing, Communication & Digital Strategy
Design integrated marketing and communication strategies, connecting brand, content, digital channels, performance and AI.
Teaching language
All ten international programmes are taught in English. Italian is not required for the lessons; any practical Italian support will be described separately.
What you will study
- 01
Marketing Strategy & Market Analysis — Market research, segmentation, targeting and positioning.
- 02
Brand Management & Corporate Communication — Brand identity, brand positioning and corporate communication.
- 03
Consumer Behaviour & Customer Journey — Audiences, customer personas and customer experience.
- 04
Content Marketing & Storytelling — Editorial plans, copywriting and brand narrative.
- 05
Social Media Strategy & Community Management — Channel strategy, communities, creators and influencer marketing.
- 06
Digital Advertising & Performance Marketing — Paid media fundamentals, campaigns, funnels and conversions.
- 07
SEO, SEM & Digital Channels — Search visibility and the integration of digital channels.
- 08
Marketing Analytics, KPI & ROI — Metrics, dashboards, attribution and performance assessment.
- 09
AI & Marketing Automation — AI applications, automation, CRM and email marketing.
- 10
Integrated Communication Project — Building an integrated digital marketing and communication plan.
The final project
An integrated marketing and communication plan with positioning, audience, content, channels, campaigns, budget, KPIs and measurement.
Professional fields
Marketing and communication specialist, brand management, content and social media, digital advertising, CRM and marketing automation.